As the lines between personal and professional identities blur on social media, Instagram Reels are becoming a window into candidates’ creativity, communication skills, and industry expertise. For HR professionals, the key is balance—leveraging this tool to identify talent while respecting boundaries.
Focus on Reels that highlight skills relevant to the role, such as a mixologist showcasing signature cocktails or a sales manager presenting innovative strategies. However, always ensure social media screening aligns with legal standards and avoids unconscious bias. Remember, while Instagram can offer valuable insights, it’s just one piece of the recruitment puzzle.
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