Can you suggest a questionnaire I can use to find out from guests if my upselling program is working? (Guest Intent)
Certainly! Here is a sample questionnaire that you can use to gather information from a guest:
Have you ever been offered an upgrade to your room or an additional service during your stay at this hotel?
Yes
No
If yes, did you accept the offer?
Yes
No
N/A (if respondent answered no to question 1)
If no, why not? (select all that apply)
The offer was not relevant to my needs
The offer was too expensive
I did not understand the offer
The staff member who made the offer was not persuasive
Other (please specify)
How likely are you to purchase an upgrade or additional service during your stay at this hotel?
Very likely
Somewhat likely
Not very likely
Not at all likely
If you are not likely to purchase an upgrade or additional service, why not? (select all that apply)
I am satisfied with my current room and services
I do not see the value in the upgrade or additional service
I do not have the budget for the upgrade or additional service
Other (please specify)
How would you rate the quality of service at this hotel?
Excellent
Good
Fair
Poor
How would you rate the value for money at this hotel?
Excellent
Good
Fair
Poor
Have you stayed at this hotel before?
Yes
No
If yes, have you been offered an upgrade or additional service during a previous stay?
Yes
No
N/A (if respondent answered no to question 8)
If yes, did you accept the offer?
Yes
No
By analyzing the responses to this questionnaire, you can identify gaps in the hotel's upselling program.