Objective of your resume?

The job of a resume is to get you an interview. That’s it.
A resume is not supposed to get you selected, that is what an interview is for.  The resume should be able to show the recruiter, the company, the boss that you are someone he/she would like to have in his/her team.

When does that happen?
When your resume answers the questions that the recruiter / company / boss is seeking answers to.

All of us have an objective on the resume. If you don’t, you probably missing out on the Headline of the news item that is your application!

Let us show you two examples:
1. "To contribute to a business that focuses on delivering value, quality & sustained customer satisfaction."
2."To work in an esteemed organization, which offers tremendous growth potential and wide exposure to the latest technologies, by applying the best business practices through innovative solutions and constantly updating my skills."

We don’t understand the use of such objectives? What is the intended purpose here?
What are they trying to say?

Your resume is an expensive real estate. 
It is advertising and it is expensive.
Think of every inch of paper having a value of INR 10000/- 
Now tell us, would you pay that much money to put something like that on your advertisement?
NO? we didn't think so either.

By all means, have an objective, but make it specific.
Call it an Immediate career goal or why you are applying to that company or for that position.

Here is an example of a good one:
" Seeking assignments in Sales & Marketing, Public Relation, Customer Servicing, Business Development & Credit Control with an organization of repute"
(personally, the organization of repute part is not required. If you are applying somewhere, you are not going to tell them they are not of repute!) But the rest of the stuff is great!

Here is a simple template or format for your objective:

'Applying for / Seeking <job title / type of work/ area of work/ level of work/ > positions/ opportunities with <company / industry> thereby making the most effective use of my talents, learning & experience.
Here is a simple template or format for your objective:
'Applying for / Seeking <job title / type of work/ area of work/ level of work/ > positions/ opportunities with <company / industry> thereby making the most effective use of my talents, learning & experience.

Spend some time creating 2 or 3 objectives for yourself.
Want to see more sample objectives? Click here